Robert R. McCormick Foundation
Visionary leadership in creative strategy, video, and photo fueled a successful campaign for the Robert R. McCormick Foundation Communities Program. Partnering with Prosper Strategies, I helped shape a complete brand refresh, implement innovative fundraising strategies, and spearheaded impactful storytelling through video and photography.
The "Our Opportunity to..." campaign resonated deeply, allowing grantees to share powerful stories and donors to connect with the impact they were creating. Eight compelling videos showcased the Foundation's work through the eyes of grantees, fostering deeper understanding and reaching new audiences. I provided custom photography for their print campaign, website and social media, photographing individuals and groups taking part in the programs.
The McCormick Foundation’s revenue grew 13% in 2018, Giving Tuesday donations surged 267%, and over 1,100 new donors were acquired. In 2019, donations exceeded $1 million from a mix of existing and new donors.
Video Campaigns
Credits
Creative Consultant, Producer/Director, Simon Edelman
CEO, Prosper Strategies, Lindsay Mullen
Senior Account Executive, Prosper Strategies, Katie Nuckolls
Director of Communications, McCormick Foundation, Phil Zepeda
Communications Officer, McCormick Foundation, Francisco Martinez
Communications Officer, McCormick Foundation, Abigayle Pfeiffer
Communications Manager, McCormick Foundation, Allison M. Claybon
Producer, Stephanie Jeter
Cinematographer, Chris Sato
Cinematographer, Mike Meyer
Photographer, Kristan Lieb
Production Assistant, LaMara Johnson